- Developing NBK brand communication for local country operations and campaigns, while ensuring the adherence with the strategy, plan, guidelines, policies and processes.
- Brainstorming new ideas and concepts with creative teams, while maintaining the brand’s coherent voice and image.
- Responsible for generating, supervising and maintaining communications content and collateral for the bank’s various products and services. e.g. BTL, ATL, radio, messages, profiles, etc.
- Handling internal campaigns and communication in coordination with other involved stakeholders.
- Managing, supervising and approving content provided by agency and other vendors to ensure quality standards, creativity and TOV adherence.
- Responsible for generating compelling content to promote the brand and business in the marketplace.
- Responsible for developing NBK website content and ongoing updates in cooperation with digital team and product owners.
- Responsible for developing NBK’s international websites’ content and ongoing updates in cooperation with overseas branches.
- Liaising with IT and e-commerce teams to develop, supervise and approve the e-channels content and plan for upcoming systems updates and releases.
- Working closely with social media and digital teams to develop compelling content for all campaigns and promotions.
- Ensuring plans are mapped against business and brand objectives and cater to all relevant stakeholders.
- Executing internal communications across different channels and platforms where appropriate.
- Ensuring alignment of content with corporate communications, banking industry and branding guidelines.
- Developing one voice and visual presentation on various platforms, while maintaining consistency and visual personality.
Senior Manager – Advertising & Brand Management- Executive Management at National Bank of Kuwait [Nov. 2016 – Till Date]