Handling three roles at a time was quite challenging, yet self-satisfying. I’ve successfully managed to handle a couple of accounts, as well as some PRs initiatives and creative content development for all materials. My 7-year experience gave me broad understanding onagency functions and processes. Some of my duties involved:

  • Developing creative radio and TVC scripts
  • Developing advertising campaigns content – ATL/BTL
  • Developing quality bilingual press releases content
  • Writinng speeches, MC content customized for special events/press kits
  • Translation (Arabic – English and vice versa)
  • Assisting network’s overseas branches by developing creative content
  • Managing Wataniya Telecom VIP Loyalty Programs, starting from approaching merchants, closing deals and signing contracts to meet objectives and deadlines
  • Developing clients’ branding communication tools and activities
  • Assisting in event management and PR initiatives for Wataniya Telecom
  • Preparing PR presentations for clients
  • Developing and implementing public relations initiatives and strategies

 

Clients: Kuwait Finance House (KFH), Abdulmohsen Abdulaziz Al-Babtain Co. (Nissan- Infiniti- Renault), Kuwait Airways, Etihad Airways, FASTtelco, Future Communications Company (FCC), Agility Logistics (PWC), Sanyo- AlYagout, Intishar Holding Co., Al Muzaini Exchange Co., European Telecom, Wataniya Telecom and others.

CLIENT SERVICING/PR EXECUTIVE & SENIOR COPYWRITER – TBWA\RAAD\AFYOUNI Kuwait [2003 – 2010]

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