Handling three roles at a time was quite challenging, yet self-satisfying. I’ve successfully managed to handle a couple of accounts, as well as some PRs initiatives and creative content development for all materials. My 7-year experience gave me broad understanding onagency functions and processes. Some of my duties involved:
- Developing creative radio and TVC scripts
- Developing advertising campaigns content – ATL/BTL
- Developing quality bilingual press releases content
- Writinng speeches, MC content customized for special events/press kits
- Translation (Arabic – English and vice versa)
- Assisting network’s overseas branches by developing creative content
- Managing Wataniya Telecom VIP Loyalty Programs, starting from approaching merchants, closing deals and signing contracts to meet objectives and deadlines
- Developing clients’ branding communication tools and activities
- Assisting in event management and PR initiatives for Wataniya Telecom
- Preparing PR presentations for clients
- Developing and implementing public relations initiatives and strategies
Clients: Kuwait Finance House (KFH), Abdulmohsen Abdulaziz Al-Babtain Co. (Nissan- Infiniti- Renault), Kuwait Airways, Etihad Airways, FASTtelco, Future Communications Company (FCC), Agility Logistics (PWC), Sanyo- AlYagout, Intishar Holding Co., Al Muzaini Exchange Co., European Telecom, Wataniya Telecom and others.
CLIENT SERVICING/PR EXECUTIVE & SENIOR COPYWRITER – TBWA\RAAD\AFYOUNI Kuwait [2003 – 2010]