How many times we see people’s hobbies turn into a profession. Some may have the skills to write, yet few have the talent to be creative. Ask me about it! In my current position, I’m heading the copy-writing unit as well as handling production projects and more. Some of my duties include:

• Developing creative concepts covering ATL & BTL campaigns
• Developing radio and TVC ideas/scripts
• Supervising radio and TVCs at pre, during and post production
• Developing animation and digital ideas in collaboration with the digital and creative team
• Developing creative, engaging digital and SM content
• eveloping public relations initiatives and strategies for clients
• Coming up with ambient and marketing/activation ideas for clients
• upervising animation editing with production houses for quality assurance
• Monitoring the work performance of subordinates and recruiting new talents with coaching
• Developing and monitoring clients’ branding strategies according to their CI
• Meeting up with clients for briefing and brainstorming sessions
• Assisting in setting up pitches strategies and plans

Clients: Zain Kuwait & Iraq, National Bank of Kuwait (NBK), Boubyan Bank, Future Communications Company (FCC), World Food Program – United Nations (WFP), Noor Investment, TGIF, Wataniya Airways, 360 Mall , Al Kout Mall, Al Hamra Luxury Center, National Aviation Services (NAS), Al Jarida Newspaper, Al Wazzan, Sky News, KFAS, Infiniti and others.