Agility is a leading logistics solution provider, previously called PWC. I was part of the regional team who worked on launching the new identity of Agility to create awareness on the name change, whether through heavy advertising campaigns or PRs. I’ve worked on…
Senorita
Senorita is a Banana product that has nutritious value for all age groups. We had the opportunity to launch this healthy fruit in the Kuwaiti market, where we handled all their advertising and marketing campaigns plus ambient ideas.
FASTtelco
FASTtelco is one of the biggest internet provider in Kuwait. I’ve worked on their campaigns from 2003 till 2010 which cover all their ATL, BTL and even digital.
HEAD OF COPY – JWT Kuwait [Oct. 2010 – Oct. 2016]
How many times we see people’s hobbies turn into a profession. Some may have the skills to write, yet few have the talent to be creative. Ask me about it! In my current position, I’m heading the copy-writing unit as well as handling production projects and…
Projects
Some of the projects that I have worked on for various sectors, be it educational, travel and tourism, automotive, healthcare and much more. Taiba Hospital Eid SM posts, the idea is based on spreading joy and happiness during Eid as…
CLIENT SERVICING/PR EXECUTIVE & SENIOR COPYWRITER – TBWA\RAAD\AFYOUNI Kuwait [2003 – 2010]
Handling three roles at a time was quite challenging, yet self-satisfying. I’ve successfully managed to handle a couple of accounts, as well as some PRs initiatives and creative content development for all materials. My 7-year experience gave me broad understanding onagency functions and processes. Some of my…
ASSISTANT MARKETING MANAGER – Al Anbaa Newspaper, Kuwait [2001 – 2002]
Being passionate to learn more about the media industry, I made my decision to join Al Anbaa Newspaper that enriched my know-how on some practices, like: Managing marketing reports Managing and evaluating sales team performance Coordinating with advertising agencies Handling…
ADVERTISING & MARKETING COORDINATOR – New Horizons CLC [1997 – 1999]
Right after graduation, I’ve started my career with a clear vision to excel in the marketing and advertising field. Being the first to establish and manage the Marketing Department, I’ve handled quite challenging duties like: Handling advertising campaigns of all…