Developing NBK brand communication for local country operations and campaigns, while ensuring the adherence with the strategy, plan, guidelines, policies and processes. Brainstorming new ideas and concepts with creative teams, while maintaining the brand’s coherent voice and image. Responsible for…
HEAD OF COPY – JWT Kuwait [Oct. 2010 – Oct. 2016]
How many times we see people’s hobbies turn into a profession. Some may have the skills to write, yet few have the talent to be creative. Ask me about it! In my current position, I’m heading the copy-writing unit as well as handling production projects and…
CLIENT SERVICING/PR EXECUTIVE & SENIOR COPYWRITER – TBWA\RAAD\AFYOUNI Kuwait [2003 – 2010]
Handling three roles at a time was quite challenging, yet self-satisfying. I’ve successfully managed to handle a couple of accounts, as well as some PRs initiatives and creative content development for all materials. My 7-year experience gave me broad understanding onagency functions and processes. Some of my…
ASSISTANT MARKETING MANAGER – Al Anbaa Newspaper, Kuwait [2001 – 2002]
Being passionate to learn more about the media industry, I made my decision to join Al Anbaa Newspaper that enriched my know-how on some practices, like: Managing marketing reports Managing and evaluating sales team performance Coordinating with advertising agencies Handling…
ADVERTISING & MARKETING COORDINATOR – New Horizons CLC [1997 – 1999]
Right after graduation, I’ve started my career with a clear vision to excel in the marketing and advertising field. Being the first to establish and manage the Marketing Department, I’ve handled quite challenging duties like: Handling advertising campaigns of all…